# Event overview and Insights — sales, check-ins and sources

> Read your event's live numbers in MJX Events — sold, revenue, seats left, check-ins per day and gate — and Insights on where buyers came from.

Source: https://event.mjxtechnologies.com/docs/organisers/insights

Every event has an **Overview** tab with live numbers for every plan, and an **Insights** tab with deeper charts on the Pro plan (by default). In MJX Events both read the same sales as Attendees and Payouts.

> [!PATH] My events › your event › **Overview**

![Overview tab of an event with the Overview tab marked and its live numbers](media/organisers/insights-1.jpg "My events › your event › Overview")

## What the Overview shows

| Card | What it means |
|---|---|
| **Sold** | Online tickets plus printed passes marked sold |
| **Revenue** | Money from sold tickets |
| **Seats left** | Seats not taken yet |
| **Printed, not sold yet** | Printed passes nobody has sold. "They are not counted as sold, because nobody has paid for them yet, and they don't get in at the gate." |
| **Checked in** | People in (not tickets), against people who can get in |
| **Sales by type** | Each ticket type, one line each |
| **Check-ins per day** | Multi-day events. "A day runs from 5 am to 5 am…" |
| **Gate phones** | Each scanner phone, online or not |
| **People in today, by gate** | When two or more gates scan |
| **Recent scans** | The latest scans, five in view, scroll for more |

The **Share** button and poster buttons sit here too.

## Insights (Pro)

> [!PATH] My events › your event › **Insights**

![Insights tab marked, with page views, checkouts, paid orders and money by day](media/organisers/insights-2.jpg "My events › your event › Insights")

"See page views, checkouts and paid orders, sales by day, source and promoter, and entries per gate and hour."

| Section | What it shows |
|---|---|
| **Page views** → **Checkouts started** → **Paid orders** | How many people looked, started to book and paid |
| **Online ticket money by day** | Online sales per day |
| **Counter money by day** | Counter sales per day |
| **Where buyers came from** / **Ticket money by source** | Sources such as WhatsApp share, poster, promoter, counter, announcement |
| **Tickets sold by type** | Online and counter, per type |
| **Promoters** | **Promoter**, **Orders**, **Ticket money**, **Commission** |
| **People in, by gate** / **People in, by hour** | Entry flow at the gates |
| **Rating** | The average 1–5 rating from the thank-you message |

Also shown: waitlist, discounts and booking fees.

## How to track where buyers came from

Add `?utm_source=name` to any link you share, for example `?utm_source=instagram`. MJX Events marks its own links by itself: the buyer's WhatsApp share card, the WhatsApp Status poster, the A4 poster and the shared event link each show as their own source.

> [!TIP]
> The gate name is the device name typed when the scanner signs in with the PIN (for example "Gate 1"). Name each phone so **People in, by gate** is useful.

## Questions people ask

### Why are printed tickets not counted as sold?

A printed pass only reserves a seat. It counts as sold once it is marked sold in the seller app or in Attendees, because only then has someone paid for it.

### How do I see sales from Instagram?

Add ?utm_source=instagram (or any name) to the link you share. Insights → **Where buyers came from** then shows it.

### What does "Checked in today" mean?

On a multi-day event the counter shows people in today, against the people who can get in today.